🔗 Share this article The ice cream brand's Co-Founder States Parent Company Halted Pro-Palestinian Ice Cream Flavor Socially Conscious Founders promoting social causes via dessert products One of the co-founders of the famous ice cream brand Ben & Jerry's has announced how parent company the multinational conglomerate stopped the introduction for an innovative Palestine-themed frozen dessert product. The entrepreneur, who established the business with his partner, revealed that he will personally create the controversial flavor within an individual collection highlighting causes Ben & Jerry's was barred from addressing publicly. Longstanding Dispute Involving Founders and Parent Company This latest development deepens the continuing tension among the internationally recognized ice cream maker with its corporate parent, the UK-based consumer goods corporation that acquired the ice cream brand since 2000. The co-founders have claimed how the parent company and its ice cream arm the Magnum brand improperly prevented their company from "maintaining its activist principles". Watermelon Sorbet becoming an Emblem for Support The entrepreneur announced through social media how he is creating a new watermelon-based sorbet, asking for consumer ideas regarding the product's name and potential ingredients. “I'm accomplishing what they were prevented from doing,” the founder commented in his kitchen. “I'm making a watermelon-flavored frozen dessert that calls for lasting ceasefire in Palestine and calls for addressing the harm that occurred in the region.” The watermelon has emerged as an emblem for support for Palestinians due to its coloration, which mirror those of the Palestinian flag – red, green, black and white. Historical Activism and Current Developments Several years ago, Ben & Jerry's ceased sales of its products in territories occupied by Israel, resulting in Unilever transferring their Israel business over to an Israeli distributor, thereby permitting ongoing distribution within disputed territories. The new product line is being developed under Mr. Cohen's personal brand, the activist ice cream brand which originally created in 2016 to support former political contender Bernie Sanders via the product "Bernie's Back". Management Shifts and Future Intentions The founder indicated how he plans to develop other frozen dessert varieties that address issues which the company was silenced from speaking about openly due to corporate restrictions. The announcement comes after partner Mr. Greenfield stepped down his position at the company recently, following many years with the organization, citing concerns that its independence had been undermined following corporate moves to curb its social activism. Previously, Mr. Cohen stated how “My partner has strong compassion and this conflict with Unilever was deeply distressing him." "My heart compels me to keep working within the organization to advocate for corporate autonomy so that it can fulfill its ethical purpose, the principles which it was founded on while upholding for decades," he explained to media outlets. Parent company limitations regarding social activism Independent flavor creation from original creators The fruit-based product as political symbol Continuing disagreements among corporate ownership versus social mission